In an industry glut of reboots, was anyone really clamoring for a remake of 1982’s Poltergeist? Does the Hollywood of 2015 care? Be honest!
No. They care about safe, secure returns on their investment.
Initial glance tells me a Poltergeist reboot is a safe investment. The 1982 soft-horror classic made a very healthy $122 million on a budget of $11 million. Not too shabby. It’s safe to say that if you or I received a 1100% return on an investment we’d be sporting shit eating grins ear to ear!
Yet, watching the trailer makes me think otherwise. It’s too safe. The new Poltergeist looks not to be a reboot, but a simple remake. From what I can tell it looks almost identical to the 1982 version . . . it just looks better. So that begs the question: Will anyone line up to drop $10 a pop (minimum) to see a remake of a movie they can catch on cable, or rent for $1.
Still, at the end of the day it’s difficult for a mainstream film to lose money after box office, pay per view, (legal) downloads, Bluray sales, and rentals. So expect more Poltergeist, Carrie, and Spiderman type of remakes in the future. Which is fine as long as producers introduce enough compelling reasons to get butts in seats. Personally I’m not seeing anything compelling in this Poltergeist remake.
You be the judge. Poltergeist is rated PG-13 and opens May 22, 2015 in North America.
For those uninitiated in the lore of 1980s pop culture, here’s the a trailer for the 1982 version: