Disney appears to be going dark with this trailer for their mondo-budgeted ($200 million) Maleficent. Universal Studios took a similar path with Snow White and the Huntsman, which was a retelling of the Snow White fairy tale (not the Disney movie), and it worked out swimmingly for them.
Maleficent is an origins story following the rise of the villain from Sleeping Beauty. It stars Angelina Jolie and Sharlto Copley (Elysium, District 9). Here’s a snippet from the official site:
“From Disney comes Maleficent—the untold story of Disney’s most iconic villain from the 1959 classic Sleeping Beauty. A beautiful, pure-hearted young woman, Maleficent has an idyllic life growing up in a peaceable forest kingdom, until one day when an invading army threatens the harmony of the land. Maleficent rises to be the land’s fiercest protector, but she ultimately suffers a ruthless betrayal—an act that begins to turn her pure heart to stone. Bent on revenge, Maleficent faces an epic battle with the invading king’s successor and, as a result, places a curse upon his newborn infant Aurora. As the child grows, Maleficent realizes that Aurora holds the key to peace in the kingdom—and perhaps to Maleficent’s true happiness as well.”
Maleficent opens May 30, 2014 in North America.